Easy Way to Leave Defence

This article appeared in Defence News

At last, there’s an easy-to-follow book, Selection Criteria Toolkit, that explains how to write applications for government and private sector jobs in simple English. It’s packed with dozens of examples from winner applications and you can adapt them to use in your own applications.

These ‘Real Life’ examples are drawn from a broad range of occupations, including Defence, administration, customer service, telecommunications, building, education, workplace health and safety, security, information technology, hospitality, sales, nursing, staff training, recruitment, and many more.

The author, Dawn Richards, shows you how to use simple marketing techniques to really ‘sell’ your skills and experience. She has been writing successful applications for Defence personnel for the last ten years and knows a thing or two about how to convert military jargon and qualifications into ‘civilian-friendly’ language and how to ‘sell’ your achievements to the employer.

The book has a strong marketing focus and shows you how to give your application an edge with ‘secret sales tools’ such as quotes from the ‘word pictures’ in your Staff-in-Confidence Reports and written references and letters that most people have gathering dust in the cupboard.

Dawn is often a guest speaker at Careers and Jobs Expos and conducts regular workshops in Brisbane on how to answer selection criteria.

For further information, free articles or to purchase your Selection Criteria Toolkit online, visit www.smartstartmarketing.com.au