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Marketing your business on a shoe-string budget
Learn how to write your own ads, flyers, editorials, sales letters, websites...and that's just for starters...
This is just a smidgen of what you'll learn in the 2 day workshop:
'Marketing your business on a shoe-string budget:
- How to get inside your customers' heads and work out how they think
- How to conduct your own market research on a shoe-string budget
- How to learn from your competitors
- How to find out what your customers want ... and give it to them
- How to identify and reach your target market
- How to win customers with Offers, Guarantees, Testimonials and more
- How to write headlines like a pro -
7 winner headlines that grab your readers ... every time!
- How to write copy full of benefits that SELLS! SELLS! SELLS!
- How to test and measure your marketing and promotions
- How to write a Yellow Pages ad that works for you …. instead of Telstra
- How to write Sales Letters and Direct Mail that make your cash register sing!
You'll also learn how to make your business fly with..
 'Magical' Customer Service
Simple Customer Loyalty Programs
Customer Referral Programs
Customer-friendly signage
Building your business image
And there's more...
Here's the FREE set of steak knives...
Bring your current marketing materials to the course for a FREE critique. This is normally valued at $200 for a two hour session.
This alone is worth the cost of the course!
You will then work on these materials in the workshop to get them up to a professional standard.
Click here to contact us and to register your interest
Frequently Asked Questions about advertising your small business
Q. What if I can't afford to advertise my business?
It’s amazing how many small business owners think they can’t afford to market their businesses. In actual fact, if you’re in business, you can’t afford not to…
"The spider looks for a merchant who doesn't advertise so he can spin a web
across his door and lead a life of undisturbed peace".
...Mark Twain
Q. What if we don't have a big budget for our marketing?
People in small business usually don’t have a large marketing budget….quite often they don’t have any budget at all to promote their business.
You will learn cost-effective ways to conduct your own market research and use proven advertising formulas that copywriting experts have been using for years ….and get amazing results immediately.
This is a grassroots approach to marketing, using simple step-by-step systems for writing your own powerful ads, flyers, editorials and sales letters. As you put the ideas into place, you'll see positive results straight away.
Q. Who will benefit from doing this course?
People in small business and those intending to start a business.Anyone responsible for marketing or promotions in their private organisation or government department.
So far, we've had physios, mechanics, travel agents, dog -groomers, vets, air conditioning specialists, Disability Services managers, Council managers, clothing alteration services, franchisees galore, swimming pool licencees, building certifiers, picture framers, financial services, government departments ... you name it.
Smart Start Writing Services
We can write anything – even a letter to your mum if you’re too busy…
Promotional Ideas
Sales Letters
Direct Mail Programs
Company Newsletters
Cost-effective Press Ads
Marketing Plans
Flyers/Brochures
Media Releases/Editorials
Need something else? Just ask!
Marketing, speaking and consulting services
- Consulting service to provide small business owners with insights into how to build their businesses with simple and cost-effective marketing strategies.
- Dawn is available as a Key Note Speaker for Business and Careers Seminars and Expos.... or your next function.
- As the former owner of seven retail fashion stores, she was a member of Marketing Committees for major shopping centres including Westfield Indooroopilly, Garden City, Toowong Village and Sunshine Plaza.
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