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New eBook/eCourse for Self Published Authors - coming soon...
How to PROMOTE YOUR BOOK on a shoe-string budget...by someone who did
Promote your book like a pro: write your own media releases, ads and
flyers using templates and real examples.
This course is based on a Master Class conducted by Daw Richards at the Queensland Writers' Centre.
It consists of six workshops:
Workshop 1: Marketing Basics
How to identify and reach your target markets
Marketing secrets to connect you to your reader
How to market a product (YOU and your book) in 6 easy steps
Selling’ yourself and your book
Workshop 2: Writing your Book Marketing Plan
Template of Book Marketing Plan
Workshop 3: Cranking up your publicity machine
Building your Author Platform
How to use book reviews and testimonials
Strategies to get your book out there
Organising a book launch with pizzazz!
Being a star at media interviews
Workshop 4: Copywriting Basics
Using a creative approach
Writing eye-catching headlines and copy that Sell! Sell! Sell!
16 steps to writing great ads, flyers, media releases, etc.
Workshop 5: Writing your own marketing materials
Writing simple ads and flyers
Writing media releases that get results
Writing articles and ezines to promote your book and generate traffic to your website
Writing ‘Killer’ cover letters and proposals
Developing a simple Sales Kit for retailers
Developing a Book Media Kit
Developing cheap as chips materials for Book Fairs and Expos
Workshop 6 – Writing your own marketing materials
Writing simple ads and flyers
Writing media releases that get noticed
Writing articles and ezines to promote your book and drive traffic to your website
Writing ‘killer’ cover letters and proposals
Developing a simple Sales Kit for retailers
Developing a Book Media Kit
Developing cheap-as-chips materials for Expos and Book Fairs
Marketing Toolkit for Writers
Templates of:
Simple ads
Simple flyers
Media releases
Ezine Articles
Online eBook/eCourse that is currently being developed:
How to PROMOTE YOUR BUSINESS on a shoe-string budget... by someone who did
Learn how to write your own ads, flyers, editorials,
sales letters, websites...and that's just for starters...
This course is aimed at small business owners or those responsible
for the sales and marketing of a business.
Course Contents:
How to get inside your customers' heads and work out how they think
How to conduct your own market research on a shoe-string budget
How to learn from your competitors
How to find out what your customers want ... and give it to them
How to identify and reach your target market
How to win customers with Offers, Guarantees, Testimonials and more
How to write headlines like a pro -
7 winner headlines that grab your readers ... every time!
How to write copy full of benefits that SELLS! SELLS! SELLS!
How to test and measure your marketing and promotions
How to write a Yellow Pages ad that works for you …. instead of Telstra
How to write Sales Letters and Direct Mail that make your cash register sing!
You'll also learn how to make your business fly with..
'Magical' Customer Service
Simple Customer Loyalty Programs
Customer Referral Programs
Customer-friendly signage
Building your business image
Click here to contact us and to register your interest
Frequently Asked Questions about advertising your small business
Q. What if I can't afford to advertise my business?
It’s amazing how many small business owners think they can’t afford to market their businesses. In actual fact, if you’re in business, you can’t afford not to…
"The spider looks for a merchant who doesn't advertise so he can spin a web
across his door and lead a life of undisturbed peace".
...Mark Twain
Q. What if we don't have a big budget for our marketing?
People in small business usually don’t have a large marketing budget….quite often they don’t have any budget at all to promote their business.
You will learn cost-effective ways to conduct your own market research and use proven advertising formulas that copywriting experts have been using for years ….and get amazing results immediately.
This is a grassroots approach to marketing, using simple step-by-step systems for writing your own powerful ads, flyers, editorials and sales letters. As you put the ideas into place, you'll see positive results straight away.
Q. Who will benefit from doing this course?
People in small business and those intending to start a business.Anyone responsible for marketing or promotions in their private organisation or government department.
So far, we've had physios, mechanics, travel agents, dog -groomers, vets, air conditioning specialists, Disability Services managers, Council managers, clothing alteration services, franchisees galore, swimming pool licencees, building certifiers, picture framers, financial services, government departments ... you name it.
Other online courses under development: |
